This is really exciting!! H&M has launched a home line! I have a number of H&M clothing items in my closet that I cherish - so when I heard about the home line, I was interested to see how the H&M aesthetic would be used for housewares. I love how chic and reasonably priced the items are. I love how H&M styled their items in the online ads because I almost always have trouble picturing how a certain item will look in a space.
If you're starting to shop for your dorm room or apartment, definitely check out this line for affordable accent pieces and bedding!